We are thrilled to announce that Newell, together with our trusted partner Lumesca, will be showcasing our latest innovations at one of Europe’s most prestigious events for the imaging community – The Photography & Video Show 2026!

Birmingham is set to become the epicenter of visual storytelling, and we invite you to join us for an immersive experience focused on power, light, and creative freedom.

Where to Find Us
Event: The Photography & Video Show 2026
Venue: NEC Birmingham, United Kingdom
Booth: G62 (Lumesca stand)
Date: March 14 – 17, 2026

🎟️ Special Offer for Our Community!
Get a 20% Discount on TPS Tickets!
Use Code LUME26 Until 12/04/2026 & visit us at Stand G62.

Discover the Future of Creative Gear
At the Newell booth, visitors will have the opportunity to get hands-on with our newest product lineup and speak directly with our team of experts. We are bringing our most advanced solutions to Birmingham, including:

Next-Gen Power Solutions: Our latest batteries featuring integrated USB-C charging and high-performance chargers for professional workflows.

Creative Lighting: A full range of LED panels, RGB tube lights, and portable lighting solutions designed for both studio and field use.

Portable Power Stations: Robust energy solutions to keep your cameras, lights running during long outdoor shoots.

Essential Accessories: From grips to specialized video gear, discover the tools that simplify your production process.

Join the Creative Community
The Photography & Video Show is more than just a trade fair – it’s a hub for inspiration, education, and networking. Whether you are a seasoned professional or a passionate hobbyist, we want to hear your story and show you how Newell gear can support your vision.

Registration and Tickets:
For more information about the event and to redeem your discount code, please visit the official TPS website: www.photographyshow.com

See you in Birmingham!

We are excited to announce that Newell will be exhibiting at CP+ 2026, one of the most important and internationally recognized events in the photo and video industry.

Taking place from February 26 to March 1, 2026, at the renowned PACIFICO Yokohama in Japan, CP+ brings together global leaders in imaging technology, professional creators, filmmakers, photographers, distributors, and media representatives. The show is a key meeting point for the entire visual storytelling community – a space where innovation, craftsmanship, and creativity converge.

Each year, CP+ sets the stage for product launches, technological breakthroughs, and meaningful industry conversations. It is an event that reflects the direction in which the photo and video market is evolving, making it an essential destination for professionals and enthusiasts alike.

At Booth #12, Newell will showcase its latest products and solutions designed to support creators at every level. Visitors will have the opportunity to explore our newest releases up close, speak directly with our team, and learn more about how Newell continues to develop reliable, innovative tools for photographers and filmmakers worldwide.

We look forward to meeting partners, distributors, content creators, and industry professionals in Yokohama. If you are interested in cooperation or would like to schedule a meeting during CP+, please feel free to contact us in advance.

See you at CP+ 2026.

We are thrilled to invite you to the Consumer Electronic Imaging Fair (CEIF) 2026, where Newell will be exhibiting alongside our esteemed partner for the Indian market, Nikita Distributors.

Come visit us at Booth G1 to discover our latest innovations. This is your exclusive opportunity to see our newest gear up close and test Newell’s reliable power and lighting solutions yourself.

We are proud to stand with Nikita Distributors, a trusted industry leader known for their exceptional dedication to bringing high-quality imaging equipment to professionals across India. As we gather at CEIF, the world’s third-largest consumer electronic imaging show, we look forward to celebrating the art of photography with you at this premier industry event.​

We can’t wait to see you there!

Location: Booth G1
Jio World Convention Centre
Pavilion 2 & 3, G Block, Bandra Kurla Complex (BKC)
Mumbai – 400 098

Dates: January 16, 17, & 18, 2026

https://www.aiptia.org/ceif-2026-visitor-registration/

Newell is proud to be present at CES 2026 in Las Vegas, one of the most important global events for technology, innovation, and international business collaboration. Our participation in this year’s edition reflects Newell’s strong commitment to developing high-quality solutions and building long-term partnerships on global markets, including the United States.

During CES 2026, visitors have the opportunity to explore Newell’s promotional materials and learn more about our product portfolio. Our materials will remain available for viewing until January 9, allowing industry professionals and partners additional time to connect with our brand and offerings.

We thank everyone who has visited the Polish Pavilion and engaged with Newell during CES 2026. We look forward to continuing conversations and developing new B2B opportunities beyond the event.

Polish Pavilion is located in Venetian Expo, HALL G

We’re excited to invite you to join us at the upcoming show in Austria, together with our trusted distributor Julius Escher (Escher Foto) – official partner for the Newell brand in Austria.

Event: Photo+Adventure 2025
📍 Venue: Austria Trend Eventhotel Pyramide, Parkallee 2, 2334 Vösendorf (near Vienna)
🗓️ Date: 8–9 November 2025
📍 Our Location: Stand 207

At the booth you’ll be able to explore the latest Newell product launches –  worldwide famous smoke generator, batteries, chargers, LED-lights and more. Meet both Newell and Escher Foto team ready to support Austrian resellers and creators alike.

We’d love to see you there – feel free to drop by, say hello and test the innovations for yourselves.

We’re pleased to announce the beginning of our cooperation with PROtog, a trusted and experienced distributor of photographic and video equipment based in Australia. This partnership marks an exciting step in Newell’s international development and means that our products are now officially available to customers across the Australian market.

PROtog is a well-established and trusted distributor based in Australia, known for supplying high-quality photographic and video equipment. With a strong reputation for reliability, expert support, and fast nationwide delivery, PROtog partners with respected global brands to serve professionals and enthusiasts alike. We’re excited to join forces with PROtog to bring Newell products closer to Australian creators.

Through this collaboration, Australian customers will gain convenient access to our full range of products, including batteries, chargers, lights, grips, and more – all backed by Newell’s renowned quality and 40-Month worldwide warranty!

We are confident that this partnership will help support content creators, photographers, and videographers throughout Australia, and we look forward to a bright future together with PROtog.

For more information, please visit: www.protog.com.au

PRESS RELEASE
For Immediate Release

Revolution in Power – Newell Launches 1.5V Li-ion AA Rechargeable Battery Line-Up

June 06, 2025 – Newell proudly announces the global release of a revolutionary power solution that is set to redefine how photographers and professionals power their gear: the Newell 1.5V Li-ion AA Rechargeable Battery Series. With unmatched voltage stability, intelligent safety features, and USB-C charging, this line is now being shipped to distributors worldwide.

At the core of this innovation is a powerful promise: consistent performance from the first frame to the last.

“In photography, timing and precision are everything. That’s why this battery is a game changer,” says Newell’s Product Manager. “Whether you’re powering a speedlite, wireless trigger, or portable light — voltage stability means consistency. And consistency is critical.”

Unlike traditional NiMH or alkaline batteries that lose voltage and performance as they deplete, Newell’s 1.5V Li-ion AA cells maintain a stable 1.5V output for nearly the entire cycle. The result? Fast flash recycle times, accurate sensor readings, and uninterrupted performance across all supported devices.

Why This Technology Matters

For photographers, this means:

• Lightning-fast flash recycle times — even at 1% battery
• Uniform lighting and color temperature
• Reliable triggering and transmission for wireless systems
• Full-power output until the very end

But the applications go far beyond photography.
In many devices – especially those that measure, transmit, or analyze – this consistency is critical. Medical monitors, tactical communication gear, field sensors, and diagnostic tools all depend on reliable, stable power.

The Newell 1.5V Li-ion Line-Up

Newell is launching a complete ecosystem of products to support professionals:

• Newell Li-ion 1.5V AA Rechargeable Battery – 2200 mAh, 4 pcs
  SRP: 16,99 €
• Newell Four Channel Charger + 4 Li-ion 1.5V AA Rechargeable Batteries Set – 2200 mAh
  SRP: 28,99 €
• Newell Eight Channel Charger for AA Li-ion/Ni-MH Batteries
  SRP: 30,99 €

All products are in distribution now, and Newell confirms that shipments to international partners and retailers are underway.

Will Newell 1.5V Li-ion AA Rechargeable Batteries Change the Way Photographers Power Their Speedlites?

That’s the question being asked and early adopters already know the answer.
No more fading flashes. No more slowed-down shooting. This is the end of compromise.
Become Part of the Power Revolution and join the movement toward faster, more reliable, and longer-lasting power. Discover more at: https://newell.pro

About Newell
Founded 15 years ago, Newell has grown to become a trusted name among photographers, videographers, and content creators. With a focus on reliability, innovative design, and user-centric functionality, Newell continues to push the boundaries of lighting technology. The company remains dedicated to excellence, offering products backed by a 40-month warranty and a commitment to outstanding customer service.

Newell Unveils the new DEWI 50 RGB Light – A Game-Changer for Creative Professionals

March 26, 2025 – Newell is proud to announce the launch of its latest led light, the Newell DEWI 50 RGB Light. Designed with creative professionals in mind, this state-of-the-art LED light offers versatile, portable lighting solutions that elevate photography, videography, and live streaming to new heights.

The Newell DEWI 50 RGB Light features an ergonomic, “lightsaber” design with a 60cm elongated panel and removable doors, ensuring precise light direction for every shoot. With a maximum power output of 50 W and an adjustable color temperature ranging from 2700 K to 10000 K, the lamp delivers unparalleled brightness and color accuracy (CRI ≥ 97). Its 20 pre-programmed special effects and full HSI (Hue, Saturation, Intensity) control allow users to customize and create dynamic lighting setups with ease.

App-Controlled Innovation

In a move to simplify on-set adjustments, the Newell DEWI 50 comes fully integrated with the Newell Linklite mobile app, available for both iOS and Android. The app empowers users to control every setting remotely—from brightness and color temperature to saturation and special effects—with a range of up to 60 meters. This intuitive interface enhances creative flexibility, allowing professionals to make instant adjustments without interrupting their workflow.

Celebrating 15 Years of Innovation

As part of its 15th anniversary celebration, Newell is excited to introduce the Newell DEWI 50 RGB Light as a testament to its commitment to innovation and quality. Since its inception in 2010, Newell has consistently delivered reliable, cutting-edge solutions that empower creators worldwide.

Unmatched Assurance

Every Newell product comes with a robust 40-month manufacturer’s warranty, underscoring the company’s dedication to providing long-lasting, high-quality products and exceptional customer support.

About Newell

Founded 15 years ago, Newell has grown to become a trusted name among photographers, videographers, and content creators. With a focus on reliability, innovative design, and user-centric functionality, Newell continues to push the boundaries of lighting technology. The company remains dedicated to excellence, offering products backed by a 40-month warranty and a commitment to outstanding customer service.

Contact Information

• Marketing Inquiries: marketing@newell.pro
• Sales Inquiries Worldwide: sales@newell.pro

For more information about the Newell DEWI 50 RGB Light and other innovative products from Newell, please visit our website at https://www.newell.pro/

Exciting News: Newell Expands to UK. Join Us at The Photography & Video Show!

We’re thrilled to share two fantastic updates with you!

First, we’re delighted to announce our new official distributor in the United Kingdom – Lumesca Group. This partnership will make Newell products more accessible than ever to photographers and videographers across the UK.

Secondly, we invite you to The Photography & Video Show 2025, one of the biggest events for imaging professionals and enthusiasts. Mark your calendars and visit us in London at the ExCeL Exhibition Centre from 8-11 March. You’ll find Newell at booth E31, where we’ll showcase our latest innovations in batteries, chargers, lights, and accessories.

📍 Location: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL
🕙 Opening Hours:

• Saturday, 8 March: 10:00 – 17:00
• Sunday, 9 March: 10:00 – 17:00
• Monday, 10 March: 10:00 – 17:00
• Tuesday, 11 March: 10:00 – 16:00

This is a great opportunity to experience Newell products in person, chat with our team, and explore the latest trends in photography and videography. Whether you’re a pro or just passionate about imaging, we can’t wait to meet you!

See you at booth E31! 🎉

We’re thrilled to share a significant milestone in our journey. Today, we’re delighted to announce our new official distributor in the United Kingdom: Lumesca Group.

This partnership marks a new chapter for Newell products in the UK, making them more accessible than ever to photographers and videographers across the region. Lumesca Group brings over 30 years of experience and a well-established market presence in delivering market-leading products and services within the digital imaging and graphics markets.

What sets Lumesca Group apart is their exceptional technical expertise, robust marketing strategies, and comprehensive range of services and support for both individuals and businesses. We are proud to join their family of brands and are confident that this collaboration will drive innovation and enhance customer experiences throughout the UK.

For more information, please visit: www.lumesca.com