We’re excited to invite you to join us at the upcoming show in Austria, together with our trusted distributor Julius Escher (Escher Foto) – official partner for the Newell brand in Austria.

Event: Photo+Adventure 2025
📍 Venue: Austria Trend Eventhotel Pyramide, Parkallee 2, 2334 Vösendorf (near Vienna)
🗓️ Date: 8–9 November 2025
📍 Our Location: Stand 207

At the booth you’ll be able to explore the latest Newell product launches –  worldwide famous smoke generator, batteries, chargers, LED-lights and more. Meet both Newell and Escher Foto team ready to support Austrian resellers and creators alike.

We’d love to see you there – feel free to drop by, say hello and test the innovations for yourselves.

We’re pleased to announce the beginning of our cooperation with PROtog, a trusted and experienced distributor of photographic and video equipment based in Australia. This partnership marks an exciting step in Newell’s international development and means that our products are now officially available to customers across the Australian market.

PROtog is a well-established and trusted distributor based in Australia, known for supplying high-quality photographic and video equipment. With a strong reputation for reliability, expert support, and fast nationwide delivery, PROtog partners with respected global brands to serve professionals and enthusiasts alike. We’re excited to join forces with PROtog to bring Newell products closer to Australian creators.

Through this collaboration, Australian customers will gain convenient access to our full range of products, including batteries, chargers, lights, grips, and more – all backed by Newell’s renowned quality and 40-Month worldwide warranty!

We are confident that this partnership will help support content creators, photographers, and videographers throughout Australia, and we look forward to a bright future together with PROtog.

For more information, please visit: www.protog.com.au

PRESS RELEASE
For Immediate Release

Revolution in Power – Newell Launches 1.5V Li-ion AA Rechargeable Battery Line-Up

June 06, 2025 – Newell proudly announces the global release of a revolutionary power solution that is set to redefine how photographers and professionals power their gear: the Newell 1.5V Li-ion AA Rechargeable Battery Series. With unmatched voltage stability, intelligent safety features, and USB-C charging, this line is now being shipped to distributors worldwide.

At the core of this innovation is a powerful promise: consistent performance from the first frame to the last.

“In photography, timing and precision are everything. That’s why this battery is a game changer,” says Newell’s Product Manager. “Whether you’re powering a speedlite, wireless trigger, or portable light — voltage stability means consistency. And consistency is critical.”

Unlike traditional NiMH or alkaline batteries that lose voltage and performance as they deplete, Newell’s 1.5V Li-ion AA cells maintain a stable 1.5V output for nearly the entire cycle. The result? Fast flash recycle times, accurate sensor readings, and uninterrupted performance across all supported devices.

Why This Technology Matters

For photographers, this means:

• Lightning-fast flash recycle times — even at 1% battery
• Uniform lighting and color temperature
• Reliable triggering and transmission for wireless systems
• Full-power output until the very end

But the applications go far beyond photography.
In many devices – especially those that measure, transmit, or analyze – this consistency is critical. Medical monitors, tactical communication gear, field sensors, and diagnostic tools all depend on reliable, stable power.

The Newell 1.5V Li-ion Line-Up

Newell is launching a complete ecosystem of products to support professionals:

• Newell Li-ion 1.5V AA Rechargeable Battery – 2200 mAh, 4 pcs
  SRP: 16,99 €
• Newell Four Channel Charger + 4 Li-ion 1.5V AA Rechargeable Batteries Set – 2200 mAh
  SRP: 28,99 €
• Newell Eight Channel Charger for AA Li-ion/Ni-MH Batteries
  SRP: 30,99 €

All products are in distribution now, and Newell confirms that shipments to international partners and retailers are underway.

Will Newell 1.5V Li-ion AA Rechargeable Batteries Change the Way Photographers Power Their Speedlites?

That’s the question being asked and early adopters already know the answer.
No more fading flashes. No more slowed-down shooting. This is the end of compromise.
Become Part of the Power Revolution and join the movement toward faster, more reliable, and longer-lasting power. Discover more at: https://newell.pro

About Newell
Founded 15 years ago, Newell has grown to become a trusted name among photographers, videographers, and content creators. With a focus on reliability, innovative design, and user-centric functionality, Newell continues to push the boundaries of lighting technology. The company remains dedicated to excellence, offering products backed by a 40-month warranty and a commitment to outstanding customer service.

Newell Unveils the new DEWI 50 RGB Light – A Game-Changer for Creative Professionals

March 26, 2025 – Newell is proud to announce the launch of its latest led light, the Newell DEWI 50 RGB Light. Designed with creative professionals in mind, this state-of-the-art LED light offers versatile, portable lighting solutions that elevate photography, videography, and live streaming to new heights.

The Newell DEWI 50 RGB Light features an ergonomic, “lightsaber” design with a 60cm elongated panel and removable doors, ensuring precise light direction for every shoot. With a maximum power output of 50 W and an adjustable color temperature ranging from 2700 K to 10000 K, the lamp delivers unparalleled brightness and color accuracy (CRI ≥ 97). Its 20 pre-programmed special effects and full HSI (Hue, Saturation, Intensity) control allow users to customize and create dynamic lighting setups with ease.

App-Controlled Innovation

In a move to simplify on-set adjustments, the Newell DEWI 50 comes fully integrated with the Newell Linklite mobile app, available for both iOS and Android. The app empowers users to control every setting remotely—from brightness and color temperature to saturation and special effects—with a range of up to 60 meters. This intuitive interface enhances creative flexibility, allowing professionals to make instant adjustments without interrupting their workflow.

Celebrating 15 Years of Innovation

As part of its 15th anniversary celebration, Newell is excited to introduce the Newell DEWI 50 RGB Light as a testament to its commitment to innovation and quality. Since its inception in 2010, Newell has consistently delivered reliable, cutting-edge solutions that empower creators worldwide.

Unmatched Assurance

Every Newell product comes with a robust 40-month manufacturer’s warranty, underscoring the company’s dedication to providing long-lasting, high-quality products and exceptional customer support.

About Newell

Founded 15 years ago, Newell has grown to become a trusted name among photographers, videographers, and content creators. With a focus on reliability, innovative design, and user-centric functionality, Newell continues to push the boundaries of lighting technology. The company remains dedicated to excellence, offering products backed by a 40-month warranty and a commitment to outstanding customer service.

Contact Information

• Marketing Inquiries: marketing@newell.pro
• Sales Inquiries Worldwide: sales@newell.pro

For more information about the Newell DEWI 50 RGB Light and other innovative products from Newell, please visit our website at https://www.newell.pro/

Exciting News: Newell Expands to UK. Join Us at The Photography & Video Show!

We’re thrilled to share two fantastic updates with you!

First, we’re delighted to announce our new official distributor in the United Kingdom – Lumesca Group. This partnership will make Newell products more accessible than ever to photographers and videographers across the UK.

Secondly, we invite you to The Photography & Video Show 2025, one of the biggest events for imaging professionals and enthusiasts. Mark your calendars and visit us in London at the ExCeL Exhibition Centre from 8-11 March. You’ll find Newell at booth E31, where we’ll showcase our latest innovations in batteries, chargers, lights, and accessories.

📍 Location: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL
🕙 Opening Hours:

• Saturday, 8 March: 10:00 – 17:00
• Sunday, 9 March: 10:00 – 17:00
• Monday, 10 March: 10:00 – 17:00
• Tuesday, 11 March: 10:00 – 16:00

This is a great opportunity to experience Newell products in person, chat with our team, and explore the latest trends in photography and videography. Whether you’re a pro or just passionate about imaging, we can’t wait to meet you!

See you at booth E31! 🎉

We’re thrilled to share a significant milestone in our journey. Today, we’re delighted to announce our new official distributor in the United Kingdom: Lumesca Group.

This partnership marks a new chapter for Newell products in the UK, making them more accessible than ever to photographers and videographers across the region. Lumesca Group brings over 30 years of experience and a well-established market presence in delivering market-leading products and services within the digital imaging and graphics markets.

What sets Lumesca Group apart is their exceptional technical expertise, robust marketing strategies, and comprehensive range of services and support for both individuals and businesses. We are proud to join their family of brands and are confident that this collaboration will drive innovation and enhance customer experiences throughout the UK.

For more information, please visit: www.lumesca.com

Newell products are more and more recognized and available in Latin America and we’re more than happy to announce a new distributor in Ecuador.

FotoAcces – a company born out of love of photography became the most complete and largest photo and video accessories store in the country.

You can check the product range online at fotoacces.com
and in the store located at Centro Comercial Dicentro. Local 42 Guayaquil 090505.

¡Viva Ecuador!

YEEHAW!
We’re thrilled to invite You to visit our stand at Imaging USA that takes place from 2nd to 4th of February 2025 in Dallas, TX. It will be fantastic to meet and talk about new products, test it and get inspired from number of events taking place during this show.

You can find Newell on stand no: 1737 together with our distributor in the USA – OmegaBrandess, a PromarkBRANDS company. We hope to see you there!
Here’s a link to the organizer website: https://imagingusa.com/

Newell Celebrates 15th Anniversary with the Launch of the Versatile Rangha Set: A Game-Changer for Content Creators and Professionals

Newell, a leader in innovative photography and video equipment, is proud to announce the launch of the Newell Rangha Set, a special anniversary edition designed to mark the company’s 15th birthday. This groundbreaking 3-in-1 kit offers unmatched versatility for photographers, filmmakers and anyone participating in video conferences.

The heart of the Newell Rangha Set is an advanced RGB-W LED lamp, packed with cutting-edge features:

• Dynamic Light Control: Adjust color temperature between 2500-9900 K, control brightness, and explore an extensive palette of colors for creative flexibility.
• Durable and Functional Design: Encased in compact, aircraft-grade aluminum housing with a built-in 4,000 mAh battery, the lamp is both robust and portable. The backlit LCD screen ensures effortless operation.
• Exclusive Silicone Diffuser: Unique to the Rangha Set, the included diffuser delivers soft, even lighting, enhancing skin tones and reducing harsh shadows – a feature unavailable in similar products on the market.To complement the lamp, the Rangha Set includes a flexible tripod with a lifting capacity of up to 2 kg, complete with an integrated smartphone holder. This combination ensures seamless integration for diverse applications, from studio shoots to remote video calls.

Available Now Worldwide
The Newell Rangha Set is now shipping to photographic shops worldwide, with a suggested retail price of just €84.99. Customers can find this innovative kit at good photographic retailers or online stores.

“We’re thrilled to introduce the Rangha Set as part of our 15th-anniversary celebration,” said Paul Czernik, Foreign Trade Manager at Newell. “This kit embodies our commitment to providing high-quality, user-focused and unique solutions for creatives and professionals.”

Discover the Newell Rangha Set today and experience the difference innovation can make:
https://newell.pro/product/newell-rangha-set-rgb-w-rangha-led-lamp-with-diffuser-and-tripod/

For media inquiries, please contact:
marketing@newell.pro

About Newell:
For 15 years, Newell has been a trusted name in photography and videography, offering a wide range of premium accessories and solutions for professionals and enthusiasts alike.

Newell is excited to announce its partnership with New Era, a dynamic and innovative distributor known for its exceptional commitment to customer service and extensive market reach in Cyprus. This collaboration will enhance Newell’s presence in the region, providing consumers with greater access to Newell products and elevating the overall shopping experience.

For more information, please visit www.newera.com.cy